You will link to it on all your other profiles. It’s easy and cheap to create a website using platforms like Squarespace or Wix. Most businesses nowadays have websites and the food truck industry is no exception. Chances are it wouldn’t be half as enticing. Imagine the same website without photos, or with lower quality images. These images tempt the visitor to try the food truck’s tacos. LA-based taqueria Kogi uses tasty-looking food photos on its webpage. While this will eat into your budget, the investment may be worth it in the long run.
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If you don’t have a talent for taking photos, consider hiring a professional photographer. You can use these on your site and in your social media marketing. Take Mouthwatering Photosįood photography should be a big part of your food truck marketing plan.įocus on taking high-quality, well-lit, colorful photos of your food. This kind of emotive, community-focused element helps successful businesses create memorable and effective food truck marketing strategies. This signals to customers that people in the Milwaukee area see their food truck as an iconic establishment the kind of place you’d pose for a wedding photo. In the pic above we see a newly married couple posing outside the Streetza food truck. Notice the images they feature on their homepage carousel. If we jump on the Streetza food truck website we again see they place a big emphasis on their relationship to Milwaukee, where their food truck business is based. They’re creating an emotional link between their food and their audience’s sense of belonging to their community… and that’s very powerful. They feature a prominent, poetic message that is about having a sense of connection to the LA scene. Take a look at their About page on their website: Popular food truck Kogi has a marketing presence that is all about their connection to their area: Los Angeles. Building customer loyalty in your area is therefore very important. Successful food trucks are often seen as part of the local community. Who visits other similar businesses in your area?īuild a profile for each of the customer groups that you want to target your marketing towards.Who lives in the location near your truck?.If you don’t, think carefully about factors like: If you already have customers, it’s easy to create profiles for the different types of people who visit your food truck. The most effective marketing strategy for each of the above categories will be entirely different, so you must get this part right. Some food trucks target young healthy eaters, others target families, while some target foodies with adventurous tastes. There are many different audiences you could choose. Use this knowledge to ensure your marketing strategy reaches these people. Define Your Food Truck’s Audienceīefore creating a food truck marketing plan, you need to define who your target customer is. We’ve analyzed the food truck marketing strategies of some of the most popular food trucks to find out exactly how you can take your business from strength to strength. 1.11 Create an Email Strategy for Your Food Truckįood Truck Marketing Plan: 11 Top Strategies.1.9 Create a Google My Business Account for Your Food Truck.1.8 Keep Your Food Truck Active on Social Media.1.6 Take Advantage of Instagram’s Foodie Potential.1 Food Truck Marketing Plan: 11 Top Strategies.
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